Skills for Informal Online Social Learning

Anchal is the owner at Design Storm, an e-learning company that provides innovative, simple, and effective corporate learning solutions.

Informal online social learning is “of the learners”, “by the learners”, “for the learners”. Where technology is owned by the learners, we tend to assume that if they’re interacting on online forums, they must be learning. Is it this simple?

According to Marshal McLuhan, while technology augments certain aspects of our lives, it also truncates other facets. So as technology augments connections with people, does it reduce “depth”? As it multiplies access to information, does it lessen “focus”? When it increases the ability to contribute to a subject, does it reduce credibility of information? When it makes it easy for us to learn on our own, does it take away the concept of “linearity” in learning?

If technology affects these aspects, do we then need special skills while learning informally online? What could these skills be? Here’s a probable list:

Forming a Network

Connectivism theory suggests that “learning is a process of building networks”. To be able to learn online socially, we need to actively create a network of amateurs, experts, and enthusiasts who interact with us to create a whole that is larger than the sum of its parts. Learning to create a focused network that feeds into our knowledge base is a skill we need to develop.

In the tweet below, Professor Alec Couros reaches out to his network on Twitter to help his students learn the power of a network.twit_blog

Going Beyond Lurking

Most interaction on social media sites is said to follow the 90-9-1 rule. According to this, 90% of the users on a social networking site are lurkers, 9% are contributors, and 1% are creators of content.While some learning researches believe that lurking itself is a large part of learning socially, we surely can learn more if contribute and create content.

Mindcasting Instead of Lifecasting

Lifecasting is sharing information about what we had for lunch, where we went vacationing and so on. If this is what we do with our network, chances are we’ll not learn much.

Mindcasting, a word coined by Jay Rosen, involves adding value, contributing original ideas and thoughts, sharing experiences, vocalizing tacit knowledge, stating the previously unnoticed obvious points, and so on.The more we learn to mindcast, the more we get a chance to clarify our own thoughts and to run them past a peer group.

Acquiring Knowledge Non-linearly

As Marshal McLuhan said, “People don’t actually read newspapers. They step into them every morning like a hot bath.” It doesn’t matter from where you enter the hot water bath or from where you exit it. Similarly when we dip into our network, we learn non-linearly with little structure. We need to learn to create our own structure and our own connections. Learning non-linearly is a special skill that today’s workforce needs to develop.

Cutting through Clutter—Filtering information

We receive a barrage of social information. Not all of it is relevant. One of the key skills is to quickly filter out the noise. Those who do this will be able to successfully use the online medium for learning informally. We need to learn to be active gatekeepers of our own learning feeds.

Discerning Correct Information 

With the power to contribute to the knowledge pool of our peers, also comes the risk of picking up or sending out information that may not be accurate. We need to develop the awareness to cross check, and the ability to discern reliable resources from unreliable ones.

 Avoiding Distraction and Dealing With Shortened Attention Spans 

“We shape our technology, and thereafter our technology shapes us.” – Marshall McLuhan

We quote reducing attention spans of millennials as a pet peeve. It is an active result of the technology where reading lengthy articles has been rendered obsolete by short video clips, 140 characters and pithy feeds.

Not getting distracted by a friend’s birthday pictures may not sound like a skill, but it is one we will need to soon actively start developing. For example, being able to read through an article and analyse the depth of its contents is a skill that needs to be fiercely defended and developed.

Curating Content

Content sharing and curation is a natural result of online social learning. To use curation to find the correct information for the correct purpose is a skill that will help us develop a personalized ecosystem for learning.

Creating and Maintaining an Online Portfolio

Our online interactions are available for all to see. They become a social portfolio of who we are, and where we’re heading. It’s a skill to create a strong online portfolio, with appropriate representation of the people that we are.

Do you agree with this list? What other skills can you think of? Should we, as learning professionals, help build these skills, or should we let learners build these skills on their own? Let’s discuss this Thursday, December 03, 2015, at 4pmGMT/11amET/8amPT in #chat2lrn.

Audience Analysis, Critical for Instructional Outcomes

Written by Patti Shank PhD, CPT
It may not reflect all of the chat2lrn moderator opinions.

Audience analysis is part of the need analysis process during instructional design. The purpose of audience analysis is to help us understand who we are dealing with (including the organizational system) and how to serve them most effectively.

What Happens During Audience Analysis?

Some of the things considered during audience analysis:

  • Target audience: Who is the target (primary) audience and any secondary audiences? What are their expectations and needs? What problems are they experiencing? What is their level of experience? How much will they participate? How much time do they have? How will we respond, with instructional and non-instructional interventions?
  • Environment analysis: The entire environment people operate in. Leadership, learning, performance, business, competitive, work, tools, the entire system…
  • Instructional analysis: What tasks are needed to learn? Do people all know the same thing? How quickly does the information change? Is this declarative or procedural information? Is this information that people need to memorize?
  • Technical analysis: Does this involve technology? Hardware/software?  Will it be changing? How does it tie into company infrastructure? Who will deal with the hardware and software? Does the audience have the ability and capacity to deal with the technology and keep up with it? Who will build and maintain it?

Why Should We Perform Audience Analysis?

In “The Science of Training and Development in Organizations: What Matters in Practice,” Eduardo Salas and his fellow authors proclaim that “decisions about what to train, how to train, and how to implement and evaluate training should be informed by the best information science has to offer.”

I write about the critical nature of needs analysis for good training outcomes, according to Salas and fellow authors research in my ATD Science of Learning Blog article, Science of Learning 101: The Latest Research on Needs Analysis and Learning Climate (

Below is Table 2 from the Salas paper (, which shows that needs analysis is the key factor for maximizing training outcomes before training.

Table 2



Below, Table 3 of the paper, the needs analysis items that are most critical are clarified.

Table 3


The very first item, Conduct training needs analysis, includes (emphasis is mine):

Determine what needs to be trained, who needs to be trained, and what type of organizational system you are dealing with.